In the community
From first-class cricket and Premiership rugby to a village club celebrating 150 years and a brand-new women's football team — we've backed sport across Bristol and the South West, from the elite end right down to the grassroots.
Why we do it
We're an independent, Bristol-based business — so putting something back into local sport isn't a marketing exercise, it's simply the right thing to do. Our commercial success has let us grow that support year on year, and while it's a privilege to be seen at the elite end, it's the grassroots clubs where we feel we make the biggest difference.
Football · Rugby · Basketball — multi-sport partner
Through Bristol Sport and the Lansdown Club, we've backed Bristol City, Bristol City Women and Bristol Rovers — our name on the players' shorts on matchday — plus Bristol Bears rugby and Bristol Flyers basketball, with branded vehicles supplied across the family.
Both of the city's football clubs, three sports backed
Official car & shirt sponsor — 3-year partnership
We supplied the club's fleet — three Toyota RAV4s and a Qashqai — then extended to shirt sponsor, with the Bluepoppy logo on the collar across the County Championship, T20 Blast and One-Day Cup.
One of only 18 first-class counties — on our doorstep
Academy sponsor — U18s kit + team vehicle
Bluepoppy branding featured across the Bristol Rugby Academy U18s playing kit, and we supplied a vehicle to keep staff and players mobile — backing the pathway of homegrown talent aiming for the Premiership.
Backing the next generation of Bristol rugby
Ground sponsor — our local club, in Pill
A friendly, inclusive village club that recently turned 150, with senior, ladies and junior sides. Over three years of our backing, the first team won three promotions and membership grew dramatically.
3 promotions in 3 years · 200%+ membership growth
Launch sponsor — from day one
When this historic 1929 club fielded a women's team for the first time, we came on board to back them as they launched — and the side established itself and earned its place in the Somerset County Women's League.
A brand-new team, into a county league
Club supporter — between Bristol & Bath
Part of our wider grassroots commitment, Keynsham is a community club at the heart of our home territory — providing everything from junior coaching to senior league cricket and a social hub for the area.
Community cricket, backed locally
Got a team photo or matchday shot you'd like featured here? Send it our way and we'll add it.
Paul Watts-Barnes · Bluepoppy
Local business, local backing
We put the same care into our customers' vehicles as we do into the clubs we support. Tell us what your business runs on and we'll show you what a connected approach could save.